If you are driving from the airport towards San Jose, the capital of Costa Rica, you will pass two simple sets of three billboards each. Lettered in Spanish the signs basically translate into English as:
1. There are foreign boats fishing illegally in Costa Rica
2. They are taking our marine resources without permits
3. Together we can change this… Find out how at fecop.org
The campaign billboards were modeled after the ones depicted in the award-winning film “Three Billboards Outside Ebbing Missouri.” Designed to be a simple yet effective message, it is estimated that more than 25 percent of all tuna taken by foreign purse seine boats in Costa Rican territorial waters goes unreported or is harvested by vessels not licensed to fish in Costa Rica with zero benefit to the country.
Carlos Manuel Rodríguez, Minister of Environment and Energy, says that the country loses mil-lions of dollars in the illegal fishing of tuna. According to the minister, of the total $50 million generated by the sale of licenses to foreign purse seiners, the country only receives $1.3 million. An estimated $12 million more is un-documented. Through an analysis done by Conservation International and the Coast Guard using satellite technology, it was determined more than 100 vessels in 2016-2017 were involved in illicit activities.